Aeroplan

MY ROLE
Lead Product Designer

TEAM
Content Design, Marketing & Partner Stakeholders

SCOPE
Discovery Landing Page, Card & Detail Page Templates, Comparison Tool

One program. Four experiences.

Aeroplan's credit card ecosystem had evolved across multiple banking partners, each with its own navigation patterns, acquisition flows, and visual language. The challenge wasn't redesigning a landing page—it was creating a scalable framework that could unify discovery, comparison, and conversion across an increasingly fragmented ecosystem. The opportunity wasn't just visual. It was structural. I rethought the experience as one connected system: a scalable framework for discovery, comparison, and conversion that could flex across banking partners, markets, and card types while still feeling distinctly Aeroplan.

Designed to decide

1st

comparison tool

across all partners

3x

simpler

one system, all partners

50%

fewer clicks

discovery to application

Fixing the friction

Consistency

Created a reusable card experience across banking partners.
Discovery

Replaced fragmented entry points with a centralized card exploration experience.
Compare

Introduced Aeroplan’s first unified comparison experience across issuers.
Benefits

Simplified rewards, insurance, and travel benefits into scannable sections.
Conversion

Created a clearer path from exploration to application.

Unifying the journey

A scalable acquisition system designed to bring consistency across banking partners — connecting discovery, comparison, and conversion under one Aeroplan-first experience.