Built Gigit's brand & product from scratch.

Launched a B2C & B2B SaaS for social good in 6 months, raising $5M in seed funding.

14 months

Founding Product & Brand Designer

Sole Designer, 1 PM/CEO, 3 Engineers

The challenge.

Gigit set out to connect cause, community, and commerce—but lacked the digital foundation to scale. With only an early-stage idea, the challenge was to design a multi-sided SaaS platform from scratch, while balancing the needs of nonprofits, users, and brands. The pressure? No design infrastructure, a tight timeline, and ambitious goals to land funding and enterprise clients.

My role.

As the sole designer, I crafted a distinctive brand identity, voice, and full-stack product experience from the ground up. In under a year, I shaped a complex platform with bold design and strategic clarity—delivering both customer and business value. Once the foundations were in place, I hired and onboarded new designers to set the team up for long-term success.

Designed with heart.

A personal, purposeful, and powerful experience—crafted from first click to full campaign.

Define the brand

Developed the brand identity, messaging, and content tone—capturing the heart of Gigit’s mission and values across every touchpoint.
See the impact

Created dashboards that surface real-time results—so users can track giving, engagement, and campaign performance at a glance.
Find your people

Designed discover and search features to connect users with local causes, events, and shared passions.