Elevated Janssen’s brand identity system.

Modernized medical content with clarity and personality—for patients and professionals.

12 months

Lead Brand Designer

Sole Designer, 1 Creative Director

The challenge.

Janssen has delivered 70+ breakthrough therapies across oncology, immunology, and infectious disease—but their communications lagged—dense, inconsistent, and hard to navigate. What began as a single infographic grew into a mandate: build a scalable brand system to simplify complex science and unify audiences.

My role.

As Lead Brand Designer, I became Janssen’s go-to for visual communications. I evolved their brand system into a flexible visual language for doctors, patients, and internal teams. My work spanned art direction, illustration, and guidelines—bringing clarity and personality to dense content while cutting production time by 50%.

Brand with personality.

Shifted from dull and clinical to bold, flexible, and easy to understand.

Modern monochrome

Used layered shades of blue with color blocking and white space to create a modern, structured system.
Icons & illustration

Designed custom iconography and friendly illustrations to explain processes that photography couldn’t capture.
Biotech textures

Applied microscope-inspired textures and abstract patterns to anchor the brand in science without feeling sterile.
Data made visual

Redesigned dense reports and charts as clean, digestible data visualizations for faster comprehension.
Typography clarity

Introduced hierarchy and spacing to make long-form content easier to scan and understand.